When someone asks ChatGPT or Perplexity what to buy, the assistant doesn’t answer from its own opinion. It searches, reads reviews and “best of” lists, and builds an answer from there. About 85% of brand mentions in AI search come from third-party pages. And roughly 1 in 4 AI citations point to a page that earns money from its recommendations, mostly affiliate and creator content.
So the real question is whose pages the AI is reading, and whether you’re on them.
In this playbook by Amazing Wave, you'll find:
Discover and activate high-performing influencers and affiliates through our industry-leading Creator Marketplace
Automate product seeding to creators at scale, from request to delivery
Negotiate and manage flat-fee creator partnerships in one place
Track creator and affiliate performance across channels in real time
Send one lump payment and we’ll distribute to all of your creators, and file 1099s.
One-click integrations with Amazon, Walmart, and Shopify
Identify creators already talking about your brand and products