Original Research
Creators Control Where the Traffic Goes
How middle-tier creators decide where to send shoppers across Amazon, Walmart, brand-owned websites, and other commerce destinations.
Brands may manage creator programs by channel, but creators make traffic decisions across channels. This report breaks down how middle-tier creators route affiliate traffic, what influences where they send shoppers, and why brands need better visibility and stronger traffic levers to earn more creator-driven demand.
What's inside:
- 74% of creators sent affiliate traffic to more than one shopping destination
- 45.5% named Amazon as their first-choice destination, but actual link activity was more distributed
- 61.8% decide based on what pays best or where their audience is most likely to buy
- Why brand infrastructure needs to match how creator traffic actually moves
Download the Creator Traffic Research Report
Platform Features
Discovery & Recruitment
Discover and activate high-performing influencers and affiliates through our industry-leading Creator Marketplace
Product Samples & Gifting
Automate product seeding to creators at scale, from request to delivery
Paid Placements
Negotiate and manage flat-fee creator partnerships in one place
Reporting & Analytics
Track creator and affiliate performance across channels in real time
Payments & Taxes
Send one lump payment and we’ll distribute to all of your creators, and file 1099s.
Native Integrations
One-click integrations with Amazon, Walmart, and Shopify
Social Listening
Identify creators already talking about your brand and products
See how other 7- and 8-Figure eCommerce brands are growing with Levanta
Clicks
364K
Attributed Sales
64%
Conversion Rate
48%
“Levanta helps me predict growth, make data-driven decisions, and invest confidently in affiliates who perform.”
