Prime Day Affiliate Benchmarks Report
While other channels lose efficiency, affiliate keeps gaining it.
A first-of-its-kind year-over-year analysis of 390 Amazon affiliate programs across Prime Day 2024 and 2025.
While brands paid more for less in Amazon PPC, affiliate quietly became more efficient. This report breaks down what changed across two Prime Day events, where the efficiency gap is widest, and what brands are doing to capture it. Download the data behind the shift.
What's inside the report:
Affiliate ROAS rose 5.3% YoY across the same 390 brands
Amazon Sponsored Products ROAS declined roughly 12.5% YoY
Per-brand event sales grew 16.9% as Prime Day expanded from 2 days to 4
The 8-week pre-Prime Day sales dip disappeared in 2025
Cohort sales sat 57% above baseline the week after Prime Day
Commission rates within the same category vary by 10+ percentage points
Read the Exclusive Report
Platform Features
Discovery & Recruitment
Discover and activate high-performing influencers and affiliates through our industry-leading Creator Marketplace
Product Samples & Gifting
Automate product seeding to creators at scale, from request to delivery
Paid Placements
Negotiate and manage flat-fee creator partnerships in one place
Reporting & Analytics
Track creator and affiliate performance across channels in real time
Payments & Taxes
Send one lump payment and we’ll distribute to all of your creators, and file 1099s.
Native Integrations
One-click integrations with Amazon, Walmart, and Shopify
Social Listening
Identify creators already talking about your brand and products
See how other 7- and 8-Figure eCommerce brands are growing with Levanta
Clicks
364K
Attributed Sales
64%
Conversion Rate
48%
“Levanta helps me predict growth, make data-driven decisions, and invest confidently in affiliates who perform.”
