What Two Prime Days of Data Reveal About the Future of Affiliate

Levanta's VP of Marketing walks through our first-ever year-over-year Prime Day Affiliate Benchmark Report — a same-store cohort analysis of 390 brands who ran affiliate and creator programs across both Prime Day 2024 and 2025.

What's inside the walkthrough:

  • Why affiliate ROAS grew 5.3% YoY while Amazon Sponsored Products ROAS fell ~12.5%
  • How Prime Day's expansion from 2 to 4 days drove 16.9% per-brand sales growth — and what that means for your planning
  • Why the pre-Prime Day sales dip that plagued brands in 2024 disappeared entirely in 2025
  • How cohort brands captured a 57% sales lift above baseline the week after Prime Day ended
  • Why commission rates in the same category vary by 10+ percentage points — and how to use that gap

 

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Platform Features

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Discovery
& Recruitment

Discover and activate high-performing influencers and affiliates through our industry-leading Creator Marketplace

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Product Samples & Gifting

Automate product seeding to creators at scale, from request to delivery

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Paid Placements

Negotiate and manage flat-fee creator partnerships in one place

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Reporting & Analytics

Track creator and affiliate performance across channels in real time

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Payments & Taxes

Send one lump payment and we’ll distribute to all of your creators, and file 1099s.

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Native Integrations

One-click integrations with Amazon, Walmart, and Shopify

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Social Listening

Identify creators already talking about your brand and products

See how other 7- and 8-Figure eCommerce brands are growing with Levanta

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Clicks

364K

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Attributed Sales

64%

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Conversion Rate

48%

“Levanta helps me predict growth, make data-driven decisions, and invest confidently in affiliates who perform.”

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Audrey Van Vark Affiliate Marketing Manager at JLab

Join 3,000+ eCommerce brands already scaling with Levanta

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