Unscripted Commerce
by
What It Really Took for CrossNet to Land on Retail Shelves
Thursday, July 17 2025
1:00 pm ET / 10:00 am PT

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Chris Meade built CrossNet and moved it from online to retail. He's going to tell you how that happened and what he learned along the way.
No frameworks or theory. Chris will walk through what buyers actually look for, which metrics matter when you're trying to get into stores, and what it's really like making the jump from e-commerce to retail.
You'll hear about the conversations, the numbers that count, and the digital presence that retailers care about when they're deciding whether to work with you.
This is the real story of building CrossNet and getting it on shelves. What worked, what didn't, and what Chris wishes he'd known earlier.